by MyAdvertisingMarket.com
INTRODUCTION
Q: What is SEO and SEM?
Q: Is it possible to optimize webpages so that they rank higher?
Q: What is a search engine algorithm?
Q: What are tainted results?
Q: What else might be part of an algorithm that I can't control?
Q: What are some examples for things I CAN do to help optimize my website
for search engines?
Q: What do you tell people that ask for your help with their search engine rankings?
We'd suggest smaller, staggered budgets instead of blowing a load up-front.
A periodic and progressive advertising campaign that integrates your website
and our network seems to make the most sense.
Starting with a budget of $4,400.00, we could get a jump on phase I. After
that, we could better determine how to proceed. Sometimes that means quarterly
tweaks for a few hundred dollars. Other times the ROI indicates a larger budget
will yield even larger returns.
We enjoy experimenting in any number of ways. Just let us know what works for you?
Q: How is your service different or more effective then another SEO service?
Q: How long should it take to move up the ranking?
Q: How will I know your service is working (page rank movement)?
Q: Please explain the challenges in moving up the ranking with an example,
such as, if someone just created a site for an attorney and they want to get
a high ranking for Mesothelioma they will likely be disappointed.
By the way, why don't we try an experiment with lawyers?
Q: So, $4400 to start? What are you promising or offering for quantifiable changes?
Q: What's the difference (because these people are uninitiated) from a $15 service like
http://buildtraffic.net/seo_tools.htm?
To optimize a website for ranking highest in search engine results, you
should publish quality content. It should be published as early as possible
and stay consistent over time. The content should be easy to read
with little clutter. Particular attention should be paid to the website
design and engineering. You should integrate the content into
a long standing and reputable network. Search engines, such as Google.com,
are concerned over any practice that may cause the population not to trust
their results. If a search engine thinks you are trying to manipulate their
results, they will penalize or ban you.
A: Search Engine Optimization and Search Engine Marketing attempt
to get webpages to rank at the top of a search engine's results.
A: The answer is a qualified, "Yes." Yes, qualified -- some things
that help webpages rank higher are under your control. Some things
are not. In general, it depends on the search engine algorithm.
WARNING: It's easier to damage your ranking than to improve it.
A: Search engines use a complex mathematical equation to determine
how results will be displayed. The algorithm is not set in stone.
Usually, the search engine engineers monitor how well their algorithm
works. A search engine's popularity is dependent on the public
perception of the algorithm's results. If the results are not
reflective of the web's content, people will migrate to another
search engine. If the results are tainted, people will migrate faster
to another search engine. A good search engine will try to improve upon
their algorithm over time.
A: Exite.com and AltaVista.com are good examples of search engines
that developed tainted results. At first, their engineers developed
algorithms that produced great results. In particular, AltaVista
became the best search engine on the www. But, as the Internet grew,
they became less able to handle the growing content. Then, in an
effort to help pay for the increasing costs, they let third parties
taint the results in exchange for payment. Advertisers would pay
to show up higher under various search terms. This practice tainted
their results. Within a very short period of time, AltaVista fell
from grace. AltaVista was the most recognized search engine
on the Internet. Now, most people never even heard of it.
The population stopped using it because they couldn't trust the results.
A: As mentioned above, if a search engine takes payment to skew results,
you can not control the outcome. Luckily, this type of search engine usually
goes out of business in short order. But, there are many variables
that good search engines use that are also out of your control.
The age of your domain name is an example of a common algorithm component
that you can not readily improve upon. The creation date of the webpage
is another example.
A:
1) For the most part, search engines are good at reading text. Do not
use Flash, Java, scripts, active webpages, php or other pages that don't
exist as text.
2) Do use text words that people are likely to search for. If you find
a web engineer with good experience, he will have knowledge about
search engine behavior. A good web engineer can see what search terms
people type into search engines and what gets them to "click through"
to the web page. A good web engineer will also have a huge database
of top search queries collected over time from his network of webs.
Properly employing these strings of characters will help your results.
3) Who links to you and who you link to. Most algorithms take into account
the reputation of your links. If a university links to you, that will
help your results. If you have commercial links to other sites, that
will hurt your results.
A: First, we can examine our resources. Then, we can leverage these assets, as well as,
continue to expand on the idea.
Because of your website design, web engineering and length of existence of your URL's,
it is unlikely we can get your homepage to show up at the top of search results
(at least not at a reasonable cost.) However, with a reasonable budget, we could leverage our
existing assets and work on an expansion plan.
A: Our service is more effective because of several key reasons:
1) Experienced web designers. The back-end of a webpage is as important as
the front-end. Most publishers of websites are concerned first and foremost
with aesthetics Though the look and feel of a website have some importance,
the aesthetics of a site rarely influence search engine results. The back-end
of a webpage is usually much more important for search engine optimization.
Our web designers are among the most experienced.
2) Experienced web engineers. Not only is the engineering of a website critical,
but how a website fits into the entire world wide web is vital. If a website
is built to stand alone, it is unlikely to achieve critical mass. Our web
engineers are among the most experienced.
3) Aged URL's. Our web designers and web engineers started "marketing
research and development" near the inception of the web browser and initial
HTML specifications. Some of our URL's have been in existence since 1994.
Having your message affiliated with these URL's is invaluable.
A: That depends on many variables, such as, what search engine you are using,
the type of product or service you offer and how your message is integrated
into our advertising network. In general, it takes days or even weeks to
see it rising toward the top of the charts. Usually in 6 - 18 months
the ranking can be substantially improved.
A: Page rank movement will be obvious. However, it is our desire
for our clients to make more money than they spend. Therefore,
we hope you will know our service is working because of the results --
increased customer interaction that results in improved sales.
A: It is true that your competition will impact your ranking. If you are the
only supplier of a high demand product, our job will be easy. On the other
hand, if you are 1 of a billion suppliers of buggy whips, you will likely
be disappointed. There are other variables that can't be controlled, too.
An example: two people do a search at Google.com. Unbeknown to them,
they happened to land on two different Google servers that tap into two
different Google databases. One person's search results show your company
listed in the top ten. The other person's search results don't show you
at all. Though this problem can be overcome, it is much more challenging.
http://membrane.com/lawyers/
A: We can not promise nor guarantee anything. Why not? Because we can't control
third party search engines, nor can we control the quality of your products or services.
However, our knowledge, experience and track record speak for themselves. To date,
our success record has been 100%. What a client can expect for that price is that
their message will be integrated into our marketing plan and will be seen by
millions of viewers.
A: The main differences are in the web designers, web engineers and the established URL's.
No other company can offer the same quality of service. That is because
we have been here since the beginning. In many instances, we invented the business
systems utilized in our advertising and marketing services.